Media Advisories
Ignorance is not Bliss - sexualityandu.ca launches national PSA campaign
October 1, 2005
Ottawa, Ontario - Sexually transmitted infections (STI) and unwanted pregnancies are easily preventable with one simple tool - knowledge .
STI rates are rapidly increasing, and the majority of infections affect people under the age of 25. Women in their 20s continue to make up more than half of the 105,154 abortions performed yearly in Canada . Recent figures demonstrate that 75% of teens and 35% of 35-40 year olds do not use protection regularly.
The risks associated with unprotected sexual relations are alarming yet many people remain in the dark about contraceptive protection and safer sex practices High levels of unplanned pregnancies and STIs need to be addressed.
The Society of Obstetricians and Gynaecologists of Canada, which runs sexualityandu .ca, is addressing the need for increased public awareness of contraception and STI prevention by launching the "Ignorance is not bliss" campaign. The national public service announcement (PSA) and advertising campaign is a wake up call to Canadians to start talking about sex and get better informed about safer sex practices.
The television spot, titled "I'm not getting any", directs listeners to sexualityandu .ca, an educational website which provides honest, reliable and straightforward information about sex, sexually transmitted infections, contraception and sexuality-from the people who know - Canada's obstetricians and gynaecologists. It has sections geared toward teenagers, adults, parents, teachers and health care professionals and is therefore of interest and service to all Canadians throughout their lifetime.
"Given its subject matter and creative approach, the ad will capture the attention of listeners and encourage them to visit sexualityandu.ca for more information " says Dr. Michael Helewa, SOGC President. "If you're not getting any reliable information, sexualityandu.ca arms Canadians with the knowledge they need for a safe and healthy sexuality".
When it comes to sex and sexuality, ignorance is definitely not bliss.
Last Modified: September 5, 2006
